Overview

Welcome to the Taboola Pixel doc portal! 👋

Taboola pixel is key to campaign success. It enables Taboola to optimize your campaigns, allows you to track conversions, and more.

Everything you need to install Taboola pixel is covered in the topics below.

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Offsite coversions

If conversions occur off your website, you will need to:

1. Install Taboola pixel on your website.
2. Use S2S (Server to Server) Tracking to track the conversions.

Who should read these docs?

Any Taboola advertiser that needs to install Taboola pixel.

Are dev skills required?

For the most part, the topics in this portal do not require dev skills.

If a given topic does require more advanced knowledge, it will be noted at the top of the article.

Alright - let's get started!

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Need a Taboola account?

To apply for an account, use this form.

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To search for a topic:

Press ⌘ K (Mac) or Ctrl K (Windows).