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Welcome
Tracking overview
Pixel basics
Codeless conversions

Install the pixel using GTM

What is GTM (Google Tag Manager)?
- Should I use GTM (Google Tag Manager)?
- Getting started with GTM (Google Tag Manager)
The base pixel
Event pixels
- Add event pixels in Google Tag Manager (using a template)
- Add event pixels in Google Tag Manager (using custom HTML)
Misc
- Removing tags from Google Tag Manager
- Your Taboola Account ID

Install the pixel manually

Add the base pixel manually
- Add the base pixel to an SPA
Add event pixels manually

Verify that the pixel is working

Verify your web pages
Verify in Realize
Verify URL-based conversions

Misc topics

Track dynamic conversion values
Tips & techniques
Submitting First Party Data
Conversion deduplication
- Heuristic deduplication

Tracking in Shopify

Set up conversion tracking in Shopify
Verify that Realize is receiving events

Tracking in WordPress

Install the base pixel in WordPress

Alternative flows for Shopify

Set up conversion tracking directly via the app
- Manually set up Shopify events in Realize
- Remove legacy integration code from Shopify
Set up conversion tracking using a code snippet

S2S (Server to Server) Tracking

Overview
Manual S2S integration
The S2S postback URL
- S2S Error Codes
Bulk submit S2S conversions
Tips & techniques
S2S verification

S2S tracking with MMP platforms

Overview
S2S conversion tracking with AppsFlyer
- AppsFlyer - Direct to app
- AppsFlyer - Web to app
S2S conversion tracking with Adjust
- Adjust - Direct to App

S2S tracking with other platforms

Overview
S2S conversion tracking with Voluum
S2S conversion tracking with ClickBank
S2S conversion tracking with Redtrack

Tracking with UTM params

Overview
Conversion tracking with Hyros
Conversion tracking with Triple Whale

Misc

The following articles address various use cases that may arise.

Updated 14 days ago

Add event pixels in Google Tag Manager (using custom HTML)

Removing tags from Google Tag Manager