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Welcome
Tracking overview
Taboola pixel

Conversions

Codeless conversions
Defining conversions
Optimizing for engagement

Install the pixel using GTM

What is GTM (Google Tag Manager)?
- Should I use GTM (Google Tag Manager)?
- Getting started with GTM (Google Tag Manager)
The base pixel
Event pixels
- Add event pixels in Google Tag Manager (using a template)
- Add event pixels in Google Tag Manager (using custom HTML)
Misc
- Your Taboola Account ID
- Remove tags from Google Tag Manager

Install the pixel manually

Add the base pixel manually
- Add the base pixel to an SPA
Add event pixels manually

Verify that the pixel is working

Testing Tool
Event Activity
Alternative ways to verify your web pages

Misc topics

Track dynamic conversion values
Tips & techniques
Submitting First Party Data
Attribution models in Realize
Conversion deduplication
- Heuristic deduplication
Network-level conversions
- Switching from network-level to account-level tracking
- Glossary
Taboola Image Pixel
How to Use 3rd Party Tags
Using DoubleClick Campaign Manager (DCM) - Floodlight Tags
CM360 Pixel Implementation Instructions

Tracking in Shopify

Set up conversion tracking in Shopify
- Cookie banner settings
- Third-party apps that bypass Shopify checkout
Verify that Realize is receiving events

Alternative flows for Shopify

Remove legacy integration code from Shopify
Set up conversion tracking using a code snippet
Manually set up a post purchase event
Manually set up Shopify events in Realize

Tracking in WooCommerce

Set up conversion tracking in WooCommerce

Tracking in WordPress

Install the base pixel in WordPress

S2S (Server to Server) Tracking

S2S Overview
Manual S2S integration
Track CRM-based conversions using S2S
S2S verification
- An alternative method for S2S verification
Tips & techniques

S2S tracking with MMP platforms

Overview
S2S conversion tracking with AppsFlyer
- AppsFlyer - Direct to app
- AppsFlyer - Web to app
S2S conversion tracking with Adjust
- Adjust - Direct to App

S2S tracking with third-party platforms

Overview
S2S conversion tracking with Voluum
S2S conversion tracking with ClickBank
S2S conversion tracking with Redtrack
S2S Conversion Tracking with Ringba
Track S2S conversions with Finance Ads and Realize

Tracking with UTM params

Overview
Conversion tracking with Hyros
Conversion tracking with Triple Whale
Creating and Adding URL Parameters for Tracking

Misc

The following articles address various use cases that may arise.

Updated 6 months ago

Add event pixels in Google Tag Manager (using custom HTML)

Your Taboola Account ID