Overview

The Taboola base pixel is an essential tool for your campaign success. It gathers data about user actions on your site, so that Taboola can optimize your campaigns.

This section describes how to add the Taboola base pixel to GTM (Google Tag Manager).

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The base pixel is triggered each time a page loads.

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For an overview of Taboola pixel, see: Taboola pixel

Adding the base pixel

To add the base pixel to GTM, use 1 of the following methods:

1. Add the base pixel via Realize (recommended)
2. Add the base pixel in GTM (using a template)
3. Add the base pixel in GTM (using custom HTML)