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Taboola pixel - End-to-end flow

1. Add the base pixel.
2. Add event pixels (or URL-based conversions).
   • Add an event pixel to GTM. 👈 (you are here)
3. Verify your setup.

Overview

Now that you have added the Taboola base pixel to your website, you are ready to set up conversions.

You can track those conversions, and gather important insights - e.g. ROAS (Return On Ad Spend).

Taboola conversions

Taboola supports 2 conversion types:

1. Event-based conversion

   Requires an event pixel (as well as the base pixel). Event pixels are covered in this section.

2. URL-based conversion

   Requires the base pixel only.

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URL-based conversions

URL-based conversions rely on the base pixel only - they do not require an event pixel.

Adding an event pixel

To add an event pixel, use 1 of the following methods:

1. Add event pixels in GTM (using a template)
2. Add event pixels in GTM (using custom HTML)