Overview

Now that you have added the base pixel, you are ready to add event pixels.

Event pixels enable you to track conversions, and gather insights - e.g. ROAS (Return On Ad Spend).

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URL-based conversions

URL-based conversions rely on the base pixel only - they do not require an event pixel.

Adding an event pixel

To add an event pixel, use 1 of the following methods:

1. Add event pixels in GTM (using a template)
2. Add event pixels in GTM (using custom HTML)