Event pixels
Add Taboola event pixels in Google Tag Manager (GTM).
Overview
Now that you have added the base pixel, you are ready to add event pixels.
Event pixels enable you to track conversions, and gather insights - e.g. ROAS (Return On Ad Spend).
URL-based conversions
URL-based conversions rely on the base pixel only - they do not require an event pixel.
Adding an event pixel
To add an event pixel, use 1 of the following methods:
Updated 28 days ago