Event pixels

Add Taboola event pixels in Google Tag Manager (GTM).

Overview

Now that you have added the base pixel, you are ready to add event pixels.

Event pixels enable you to track conversions, and gather insights - e.g. ROAS (Return On Ad Spend).

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URL-based conversions

URL-based conversions rely on the base pixel only - they do not require an event pixel.

Adding an event pixel

To add an event pixel, use 1 of the following methods:

  1. Add event pixels in GTM (using a template)
  2. Add event pixels in GTM (using custom HTML)