Overview

If you are using Adjust as your MMP (Mobile Measurement Partner), you can pass conversions to Taboola using server to server conversion tracking.

2 flows are supported:

1. Your ads link directly to the App Store / Play Store: This flow is easier to set up, but provides limited scope for conveying your campaign message.

   See: Adjust - Direct to App

2. Your ads link to a custom Landing Page: This flow is more complex, but allows you to convey your campaign message more effectively.

   (For assistance with this flow, reach out to the Taboola Support Team.)

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Unsure of which way to go?

Consider starting with Direct to App, seeing as it is easier to set up.

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Useful links

Set up Taboola - Adjust Help Center