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Import conversions from Google Tag Manager

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Importing conversions from Google Tag Manager is rolling out gradually and may not be available on your account yet. It requires a connected Google Tag Manager container.

Overview

If you already track events in Google Tag Manager (GTM), you can import them into Realize as conversions instead of setting each one up by hand. Realize scans your connected GTM container for common events and lets you turn them into Taboola conversions in a single flow.

This is useful when your GTM container already contains conversion logic, for example events you previously set up for other ad platforms. Rather than recreating that logic, you import the existing events and select which ones to track as conversions.

To define conversions manually instead, see Defining conversions.

Before you start

  • The base Taboola Pixel is installed on your site. See Add event pixels in GTM.
  • Your Google Tag Manager container is connected to your Realize account.

Import conversions from GTM

  1. Go to the Tracking tab in Realize and select Conversions.

  2. Click + New conversion. The Select setup method modal opens.

  3. Select Import from Google Tag Manager, then click Continue.

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    The Import from Google Tag Manager option appears only when your account has a connected Google Tag Manager container.

  4. In the Import Conversions panel, review the list of events found in your GTM container. Each event shows:

    • Event Name - the name of the event detected in GTM.
    • Category - the conversion category for the event.
    • Use for Optimization - whether the conversion is included in your total conversions and used to optimize your campaigns.

  5. Select the events you want to track as conversions. Events that already exist as conversions in your account are shown greyed out and cannot be selected again.

  6. Click Save to create the selected conversions.

The imported conversions then appear in your Conversions table and behave like any other conversion.

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Verify in real time that your tracking data is sent accurately to Realize with the Testing Tool.