S2S (Server to Server) tracking

If a conversion occurs off your website, it's not possible for Taboola Pixel to record the event.

In that case, you need to:

  1. Add the Taboola base pixel to your website.

    This will allow Taboola to gather data about user behavior and optimize your campaigns.

  2. Use S2S (Server to Server) Tracking to track conversions.