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Agency accounts

In order to correctly attribute traffic, agency accounts must be whitelisted by Taboola.

For further assistance, contact your Taboola Account Manager or [email protected].

Overview

If you are using Appsflyer as your MMP (Mobile Measurement Partner), you can pass conversions to Taboola using server to server conversion tracking.

2 flows are supported:

1. Direct to App
2. Web to App

Direct to App

When using this flow, your ads link to the App Store/Play Store (via AppsFlyer).

Pros:

• Fairly simple to set up.

Cons:

• Provides limited scope for conveying your campaign message (because the user lands directly in the App Store/Play Store).

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For a detailed user guide, see the Resources section below.

Web to App

When using this flow, your ads contain a link to a custom Landing Page. The CTAs within that page link to the App Store/Play Store (via AppsFlyer)

Pros:

• You can convey your message to increase your users’ understanding of your product/ service via a custom Landing Page before they download the app. This typically results in higher conversion rates.

Cons:

• More complex to set up.

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For a detailed user guide, see the Resources section below.

Unsure of which way to go?

Consider starting with Direct to App, seeing as it is easier to set up. For further guidance, reach out to your Taboola Account Manager.

Resources

• AppsFlyer Integration User Guide - Direct to App.pdf
• AppsFlyer Integration User Guide - Web to App.pdf