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Getting started with GTM (Google Tag Manager)

Because GTM (Google Tag Manager) does the heavy lifting for you, it is generally the recommended method for installing Taboola Pixel.

If you are not already using GTM, follow this guide to get started.

Create a GTM container

Before you get started, you will need a GTM account and container. For more information, refer to the official documentation.

Add the GTM container to your webpages

Next, you will need to add GTM container code to all relevant pages. For your convenience, a quick-start guide is provided below. For more information, refer to the official documentation.

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Which pages?

Make sure to add your GTM container code to all relevant pages.

For example, if your landing page is located on a different server to your web pages, the code must be added to both.

A quick-start guide

  1. Select the Admin tab (top, left).

  2. In the Container panel (right), click on Install Google Tag Manager:


  3. Review the instructions, and copy the code snippets shown to the <head> and <body> sections of your webpage templates.

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    Install the above code snippets on both your landing pages and your website pages.

  4. As a quick check, search for the text "GTM" in the page source of your web pages.

Additional resources

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GTM basics

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Containers & workspaces