A significant difference between Taboola and Voluum clicks' amount
Hey folks!
I've been experiencing a difference between the number of visits (clicks on ads according to Voluum) that I can see on TB dash compared to Voluum. I can see on voluum reporting of way more visits compared to TB, like 30%-40% difference. the time zone is the same.
So I would like to get your help here in order to understand what could be the reason and which one of them I should look in order to do optimizations and get decisions base on that metric which ofc cause the LP CTR as well.
Your help would be much appreciated
Posted by Dor Vered about 2 years ago