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GDPR and US Privacy State Laws

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Overview

Taboola is committed to complying with data-protection laws and best practices, including support for:

In order to serve personalized recommendations in the EU and US, you need to implement the relevant flows, as described below.

🚧

If you skip this setup, Taboola may not be able to serve personalized recommendations.

GDPR

In order to provide personalized recommendations for visitors in the EU, you will need to comply with the GDPR.

2 flows are supported:

  1. (Preferred) Use a CMP (Consent Management Platform).
  2. Pass consent directly.

🚧

Implement 1 of the above flows (not both).

Flow I: Use a CMP (Preferred)

If your web page integrates with a CMP (Consent Management Platform), Taboola will collect the consent automatically. No further action is required on your part.

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Guidelines

Load your CMP script as early as possible (before Taboola content is fetched). Otherwise, Taboola may not be able to serve personalized recommendations.

Flow II: Pass consent directly

On each page, pass a cex flag, with a boolean value (as a String). Make sure to pass a new value for each new user session.

By default, the value of the cex flag is 'true', allowing Taboola to make use of the user's data.

If GDPR applies, set the flag accordingly (otherwise, take no action):

  • 'true' - end-user consented.
  • 'false' - end-user declined.

Example

Add the following line to the page <body>, as early as possible:

window._taboola = window._taboola || [];
_taboola.push({ cex: 'true' }); // User consented

🚧

The respective flows for GDPR and US Privacy State Laws use 'true'and'false' in opposite ways.

US Privacy State Laws

In order to provide personalized recommendations for visitors in different US States, you will need to comply with the US Privacy State Laws.

2 flows are supported:

  1. (Preferred) Use a GPP CMP (Consent Management Platform).
  2. Pass consent directly.

📘

Implement 1 of the above flows (not both).

Flow I: Use a GPP CMP (Preferred)

If your web page integrates with a GPP CMP (Consent Management Platform), Taboola will collect the consent automatically. No further action is required on your part.

🚧

Guidelines

Load your GPP CMP script as early as possible (before Taboola content is fetched). Otherwise, Taboola might not be able to serve personalized recommendations.

Flow II: Pass consent directly

On each page, pass a cdns flag, with a boolean value (as a String). Make sure to pass a new value for each new user session.

You can set the flag with the following values:

  • 'true' - US Privacy State Law applies - and the end-user declined ("Do not sell" is true).
  • 'false' - US Privacy State Law applies - and the end-user consented ("Do not sell" is false).
  • 'none' - US Privacy State Law does not apply (default).

An example

Add the following line to the page <body>, as early as possible:

window._taboola = window._taboola || [];
_taboola.push({ cdns: 'false' }); // User consented

🚧

The respective flows for GDPR and US Privacy State Laws use 'true'and'false' in opposite ways.

💁🏻

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Updated about 1 month ago