Google Ad Manager (aka DFP)

Drawbacks and limitations



Taboola integration via Google Ad Manager has numerous drawbacks.
Whenever possible, use an alternative method - e.g. JS Tag.

Design limitations:

  • Taboola modules served via GAM are not responsive (they have a fixed size across all devices).
  • Look and feel (fonts, colors, padding) cannot be customized.

Performance issues:

  • Slower loading times.

Taboola features not supported:

  • Context-sensitive ads are not supported.
  • Read More is not supported.
  • AB testing is not supported.



Google Ad Manager (GAM) was formerly known as DoubleClick for Publishers (DFP).

Adding the creative in Google Ad Manager


This section provides general instructions for adding a creative in Google Ad Manager, with a Taboola code snippet.

Your exact flow (or Ad Manager version) might differ from the one described here.

For support with Google Ad Manager, refer to Google's official documentation.

  1. Sign in to Google Ad Manager.
  2. In the navigation panel (left), select Delivery > Creatives. Then click on the New creative button.
  3. In the Advertiser field (top), begin typing "Taboola" and select "Taboola (Advertiser)".
  4. In the Standard creative panel, click on Third Party. This opens the 'New creative' dialogue.
  5. Fill in a name for the new creative.

    Tip: for easy identification, consider using the same name as the placement param provided by Taboola. (For information about params, see Advanced Options.)

  6. In the Target ad unit size field, select a size to target.

    (The actual width of the widget will be set via CSS, as explained below.)

  7. Under Code type, select the appropriate option, e.g. "Standard".
  8. Paste in the code snippet provided to you by Taboola.

    If you would like to create/edit the code snippet yourself, see Advanced Options.

  9. Edit the style attribute for the <div> (see the top of the code snippet). Fill in a desired value for width.
    E.g. style="width:<<width>>px".
    • You can also use a Google Ad Manager macro to set the width: %%WIDTH%%.
    • Taboola modules served via Google Ad Manager are not responsive (they have a fixed size across all devices).

What's Next?

  1. In order to provide personalized recommendations for impressions in the EU and California, make sure to implement GDPR and CCPA consent.
  2. If you have not already done so, configure ads.txt.
  3. To create/edit a Taboola code snippet yourself, or implement click tracking, see Advanced Options.
  4. Contact Taboola so that we can verify your Taboola integration.