Taboola Backstage API

Taboola Backstage API

Welcome to the Taboola Backstage API documentation. You'll find comprehensive guides and examples to help you get started with Taboola Backstage API quickly.

Get Started    
added

Creative Focus

Posted by Peter Cimring (at Taboola) about a year ago

You can now apply a custom focal point to your Creative image. (This is useful when the automatically selected focal point causes cropping issues). See: Creative Focus

deprecated

Daily Ad Delivery Model

Posted by Peter Cimring (at Taboola) about a year ago

Effective from July 27, the default Daily Ad Delivery Model for a new campaign will be BALANCED (unless the campaign is using a daily_cap).

fixed

`by_hour_of_day` dimension - end_date

Posted by Peter Cimring (at Taboola) about a year ago

To fetch data by hour, aggregated over a given date range, use the by_hour_of_day dimension.

improved

Minimum CPC

Posted by Peter Cimring (at Taboola) about a year ago

When updating the campaign-level CPC, a site-level bid might fall below the allowed minimum.

added

Item CTA

Posted by Peter Cimring (at Taboola) about a year ago

You can now apply a CTA to a campaign item. See: Campaign Item CTA

added

Pixel Lookalike Audiences

Posted by Peter Cimring (at Taboola) about a year ago

Previously, you could target CRM-based Lookalike Audiences only. Going forward, you can also target Lookalike Audiences based on Taboola Pixel. See: Update Lookalike Audience Targeting.

improved

Pause a Campaign Item prior to approval

Posted by Peter Cimring (at Taboola) about a year ago

Customers can now pause a Campaign Item prior to approval. This is useful when you do not want the Item to go live (immediately) upon approval. See: Pausing/unpausing Campaign Items

improved

Fetch third party images using non-English keywords

Posted by Peter Cimring (at Taboola) about a year ago

When designing your creatives, you can now submit non-English keywords to fetch third-party images. See: Get Images From Image Library.

added

City Targeting

Posted by Peter Cimring (at Taboola) about a year ago

You can now target specific cities, for a given campaign. See: City Targeting.

improved

`by_hour_of_day` dimension - campaign filter

Posted by Peter Cimring (at Taboola) about a year ago

To fetch data by hour, aggregated over a given date range, use the by_hour_of_day dimension. You can optionally filter on a given campaign.