added

Campaign Learning State

Campaign and Item reporting now display a campaign learning state. The learning state indicates how well the Taboola algorithm understands your campaign's Items (in order to serve them in the most optimal way).

deprecated

Daily Ad Delivery Model

Effective from Aug 1, the Daily Ad Delivery Model will no longer support an ACCELERATED option.

added

Creative Focus

You can now apply a custom focal point to your Creative image. (This is useful when the automatically selected focal point causes cropping issues). See: Creative Focus

deprecated

Daily Ad Delivery Model

Effective from July 27, the default Daily Ad Delivery Model for a new campaign will be BALANCED (unless the campaign is using a daily_cap).

fixed

`by_hour_of_day` dimension - end_date

To fetch data by hour, aggregated over a given date range, use the by_hour_of_day dimension.

improved

Minimum CPC

When updating the campaign-level CPC, a site-level bid might fall below the allowed minimum.

added

Item CTA

You can now apply a CTA to a campaign item. See: Campaign Item CTA

added

Pixel Lookalike Audiences

Previously, you could target CRM-based Lookalike Audiences only. Going forward, you can also target Lookalike Audiences based on Taboola Pixel. See: Update Lookalike Audience Targeting.

improved

Pause a Campaign Item prior to approval

Customers can now pause a Campaign Item prior to approval. This is useful when you do not want the Item to go live (immediately) upon approval. See: Pausing/unpausing Campaign Items

improved

Fetch third party images using non-English keywords

When designing your creatives, you can now submit non-English keywords to fetch third-party images. See: Get Images From Image Library.