Taboola Backstage API

You can now fetch a list of all publishers available to your account. See: Get all Publishers for Account.

You can now PATCH the list of publishers that are blocked at the account level.

Using third-party analytics, you can track your Taboola Ad impressions and see how well they meet desired brand safety and viewability outcomes. See: Viewability Tags.

Occasionally, SmartBid (aka the AutoBlocker) automatically blocks a publisher that performs poorly, so that it does not impact campaign performance.

The API now provides utility methods for uploading and managing campaign item images.

The Campaign Summary Report now supports Region and DMA dimensions.

You can now apply Region and DMA Targeting via new, 'specific' Campaign properties: region_country_targeting and dma_country_targeting.

To ensure that your creatives appear alongside content that is right for your brand, you can apply external brand safety to your campaign. See External Brand Safety.

You can now suppress specific publishers at the account level (i.e. for all campaigns). See: Account Level Blocking.

The mass endpoint allows you to create a batch of campaign items - each item with a url, title and thumbnail that you provide.