Taboola Backstage API

Taboola Backstage API

Welcome to the Taboola Backstage API documentation. You'll find comprehensive guides and examples to help you get started with Taboola Backstage API quickly.

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added

Pixel Lookalike Audiences

Posted by Peter Cimring (at Taboola) 7 months ago

Previously, you could target CRM-based Lookalike Audiences only. Going forward, you can also target Lookalike Audiences based on Taboola Pixel. See: Update Lookalike Audience Targeting.

improved

Pause a Campaign Item prior to approval

Posted by Peter Cimring (at Taboola) 8 months ago

Customers can now pause a Campaign Item prior to approval. This is useful when you do not want the Item to go live (immediately) upon approval. See: Pausing/unpausing Campaign Items

improved

Fetch third party images using non-English keywords

Posted by Peter Cimring (at Taboola) 8 months ago

When designing your creatives, you can now submit non-English keywords to fetch third-party images. See: Get Images From Image Library.

added

City Targeting

Posted by Peter Cimring (at Taboola) 8 months ago

You can now target specific cities, for a given campaign. See: City Targeting.

improved

`by_hour_of_day` dimension - campaign filter

Posted by Peter Cimring (at Taboola) 9 months ago

The by_hour_of_day dimension now supports an optional campaign filter.

added

Browser Targeting

Posted by Peter Cimring (at Taboola) 9 months ago

You can now target specific browsers, for a given campaign. See: Browser Targeting.

added

List of Available Publishers

Posted by Peter Cimring (at Taboola) 10 months ago

You can now fetch a list of all publishers available to your account. See: Get all Publishers for Account.

improved

Patch Blocked Publishers at the Account Level

Posted by Peter Cimring (at Taboola) 11 months ago

You can now PATCH the list of publishers that are blocked at the account level.

added

Viewability Tags

Posted by Peter Cimring (at Taboola) 11 months ago

Using third-party analytics, you can track your Taboola Ad impressions and see how well they meet desired brand safety and viewability outcomes. See: Viewability Tags.

added

Auto-Publisher Targeting

Posted by Peter Cimring (at Taboola) 11 months ago

Occasionally, SmartBid (aka the AutoBlocker) automatically blocks a publisher that performs poorly, so that it does not impact campaign performance.