Taboola Backstage API

Taboola Backstage API

Welcome to the Taboola Backstage API documentation. You'll find comprehensive guides and examples to help you get started with Taboola Backstage API quickly.

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deprecated

Daily Ad Delivery Model

Posted by Peter Cimring (at Taboola) 9 months ago

Effective from July 27, the default Daily Ad Delivery Model for a new campaign will be BALANCED (unless the campaign is using a daily_cap).

fixed

`by_hour_of_day` dimension - inclusive end_date

Posted by Peter Cimring (at Taboola) 9 months ago

Going forward, use an inclusive end_date for the by_hour_of_day dimension.

improved

Minimum CPC

Posted by Peter Cimring (at Taboola) 10 months ago

When updating the campaign-level CPC, a site-level bid might fall below the allowed minimum.

added

Item CTA

Posted by Peter Cimring (at Taboola) 10 months ago

You can now apply a CTA to a campaign item. See: Campaign Item CTA

added

Pixel Lookalike Audiences

Posted by Peter Cimring (at Taboola) 10 months ago

Previously, you could target CRM-based Lookalike Audiences only. Going forward, you can also target Lookalike Audiences based on Taboola Pixel. See: Update Lookalike Audience Targeting.

improved

Pause a Campaign Item prior to approval

Posted by Peter Cimring (at Taboola) 10 months ago

Customers can now pause a Campaign Item prior to approval. This is useful when you do not want the Item to go live (immediately) upon approval. See: Pausing/unpausing Campaign Items

improved

Fetch third party images using non-English keywords

Posted by Peter Cimring (at Taboola) 10 months ago

When designing your creatives, you can now submit non-English keywords to fetch third-party images. See: Get Images From Image Library.

added

City Targeting

Posted by Peter Cimring (at Taboola) 10 months ago

You can now target specific cities, for a given campaign. See: City Targeting.

improved

`by_hour_of_day` dimension - campaign filter

Posted by Peter Cimring (at Taboola) 11 months ago

The by_hour_of_day dimension now supports an optional campaign filter.

added

Browser Targeting

Posted by Peter Cimring (at Taboola) 12 months ago

You can now target specific browsers, for a given campaign. See: Browser Targeting.