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added

Item CTA

You can now apply a CTA to a campaign item. See: Campaign Item CTA

added

Pixel Lookalike Audiences

Previously, you could target CRM-based Lookalike Audiences only. Going forward, you can also target Lookalike Audiences based on Taboola Pixel. See: Update Lookalike Audience Targeting.

improved

Pause a Campaign Item prior to approval

Customers can now pause a Campaign Item prior to approval. This is useful when you do not want the Item to go live (immediately) upon approval. See: Pausing/unpausing Campaign Items

improved

Fetch third party images using non-English keywords

When designing your creatives, you can now submit non-English keywords to fetch third-party images. See: Get Images From Image Library.

added

City Targeting

You can now target specific cities, for a given campaign. See: City Targeting.

improved

`by_hour_of_day` dimension - campaign filter

To fetch data by hour, aggregated over a given date range, use the by_hour_of_day dimension. You can optionally filter on a given campaign.

added

Browser Targeting

You can now target specific browsers, for a given campaign. See: Browser Targeting.

added

List of Available Publishers

You can now fetch a list of all publishers available to your account. See: Get all Publishers for Account.

improved

Patch Blocked Publishers at the Account Level

You can now PATCH the list of publishers that are blocked at the account level.

Verification Pixel

Taboola now supports the sending of live campaign data (clicks, impressions and/or viewable impressions) to a 3rd party tracking platform.