Using third-party analytics, you can track your Taboola Ad impressions and see how well they meet desired brand safety and viewability outcomes. See: Viewability Tags.
Occasionally, SmartBid (aka the AutoBlocker) automatically blocks a publisher that performs poorly, so that it does not impact campaign performance.
The API now provides utility methods for uploading and managing campaign item images.
The Campaign Summary Report now supports Region and DMA dimensions.
You can now apply Region and DMA Targeting via new, 'specific' Campaign properties:
To ensure that your creatives appear alongside content that is right for your brand, you can apply external brand safety to your campaign. See External Brand Safety.
You can now suppress specific publishers at the account level (i.e. for all campaigns). See: Account Level Blocking.
mass endpoint allows you to create a batch of campaign items - each item with a
thumbnail that you provide.
When creating a new custom audience, you can use the
exclude_from_campaigns field to exclude that audience by default from all campaigns.
The API now provides a
reject_reason field for Campaigns and Items. If the Campaign or Item were rejected, the
reject_reason field provides the reason.