Taboola Backstage API

Taboola Backstage API

Welcome to the Taboola Backstage API documentation. You'll find comprehensive guides and examples to help you get started with Taboola Backstage API quickly.

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Viewability Tags

Posted by Peter Cimring (at Taboola) about a year ago

Using third-party analytics, you can track your Taboola Ad impressions and see how well they meet desired brand safety and viewability outcomes. See: Viewability Tags.

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Auto-Publisher Targeting

Posted by Peter Cimring (at Taboola) about a year ago

Occasionally, SmartBid (aka the AutoBlocker) automatically blocks a publisher that performs poorly, so that it does not impact campaign performance.

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Item Image Management

Posted by Peter Cimring (at Taboola) about a year ago

The API now provides utility methods for uploading and managing campaign item images.

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Campaign Summary Report - Region and DMA Dimensions

Posted by Peter Cimring (at Taboola) about a year ago

The Campaign Summary Report now supports Region and DMA dimensions.

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Separate Fields for Region and DMA Targeting

Posted by Peter Cimring (at Taboola) about a year ago

You can now apply Region and DMA Targeting via new, 'specific' Campaign properties: region_country_targeting and dma_country_targeting.

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External Brand Safety

Posted by Peter Cimring (at Taboola) about a year ago

To ensure that your creatives appear alongside content that is right for your brand, you can apply external brand safety to your campaign. See External Brand Safety.

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Block Publishers at the Account Level

Posted by Peter Cimring (at Taboola) about a year ago

You can now suppress specific publishers at the account level (i.e. for all campaigns). See: Account Level Blocking.

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Create a Batch of Campaign Items

Posted by Peter Cimring (at Taboola) about a year ago

The mass endpoint allows you to create a batch of campaign items - each item with a url, title and thumbnail that you provide.

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Custom Audience Targeting - Exclude by default

Posted by Peter Cimring (at Taboola) about a year ago

When creating a new custom audience, you can use the exclude_from_campaigns field to exclude that audience by default from all campaigns.

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Reject Reason (Campaigns and Items)

Posted by Peter Cimring (at Taboola) about a year ago

The API now provides a reject_reason field for Campaigns and Items. If the Campaign or Item were rejected, the reject_reason field provides the reason.