Changelog

added

Viewability Tags

You can now use third-party analytics to track your Taboola Ad impressions and see how well they meet desired brand safety and viewability outcomes.

added

Auto-Publisher Targeting

Occasionally, SmartBid (aka the AutoBlocker) automatically blocks a publisher that performs poorly, so that it does not impact campaign performance.

added

External Brand Safety

To ensure that your creatives appear alongside content that is right for your brand, you can apply external brand safety to your campaign. See External Brand Safety.

added

Reject Reason (Campaigns and Items)

The API now provides a reject_reason field for Campaigns and Items. If the Campaign or Item were rejected, the reject_reason field provides the reason.