Changelog

Verification Pixel

Taboola now supports the sending of live campaign data (clicks, impressions and/or viewable impressions) to a 3rd party tracking platform.

Added

Viewability Tags

You can now use third-party analytics to track your Taboola Ad impressions and see how well they meet desired brand safety and viewability outcomes.

Added

Auto-Publisher Targeting

Occasionally, SmartBid (aka the AutoBlocker) automatically blocks a publisher that performs poorly, so that it does not impact campaign performance.

Added

External Brand Safety

To ensure that your creatives appear alongside content that is right for your brand, you can apply external brand safety to your campaign. See External Brand Safety.