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Bid Modifier Per Publisher not being updated


I ran API to update "Bid Modifier Per Publisher" to 0.011 and got a successful message,

string(212) "{"patch_operation":"ADD","publisher_targeting":null,"auto_publisher_targeting":null,"publisher_bid_modifier":{"values":[{"target":"villagenews","cpc_modification":0.011}]},"publisher_bid_strategy_modifiers":null}"

But when I check back on Taboola backstage Bid amount for that specific site is not updated.

The campaign is in fixed bid setting at .60. Any idea why it fails to be updated? thank you.