Taboola Backstage API

Welcome to Taboola's Backstage API

Welcome to Taboola's Backstage API hub. You'll find comprehensive guides and documentation to help you start working with the Backstage API as quickly as possible, as well as support if you get stuck. Let's jump right in!

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Hourly reporting by campaign

Posted by Peter Cimring 11 days ago

The by_hour_of_day dimension of the Campaign Summary Report now supports an optional campaign filter. This allows for hourly reporting by campaign.

improved

Minimum CPC

Posted by Peter Cimring 12 days ago

When updating the campaign-level CPC, a site-level bid might fall below the allowed minimum.

Browser Targeting

Posted by Peter Cimring 24 days ago

You can target specific browsers for a given campaign. See: Browser Targeting.

added

List of Available Publishers

Posted by Peter Cimring about a month ago

You can now fetch a list of all publishers available to your account. See: Get all Publishers for Account.

improved

Patching Blocked Publishers at the Account Level

Posted by Peter Cimring 2 months ago

You can now PATCH the list of publishers that are blocked at the account level.

Viewability Tags

Posted by Peter Cimring 2 months ago

Using third-party analytics, you can track your Taboola Ad impressions and see how well they meet desired brand safety and viewability outcomes. See: Viewability Tags.

added

Auto-Publisher Targeting

Posted by Peter Cimring 2 months ago

Occasionally, SmartBid (aka the AutoBlocker) automatically blocks a publisher that performs poorly, so that it does not impact campaign performance.

added

Item Image Management

Posted by Peter Cimring 3 months ago

The API now provides utility methods for uploading and managing campaign item images.

added

Campaign Summary Report - Region and DMA Dimensions

Posted by Peter Cimring 3 months ago

The Campaign Summary Report now supports Region and DMA dimensions.

added

Separate Fields for Region and DMA Targeting

Posted by Peter Cimring 3 months ago

You can now apply Region and DMA Targeting via new, 'specific' Campaign properties: region_country_targeting and dma_country_targeting.