improved
`user_segment_breakdown` dimension
over 3 years ago by Peter Cimring
The user_segment_breakdown
dimension (of the Campaign Summary Report) now includes an id
column.
The id
column displays Taboola's internal Audience ID - and can be used to retarget an audience in another campaign.
This cuts out the extra step of 'looking up' the internal Audience ID via the Dictionary endpoint (dictionary/audience_segments
).
Example
- Run the Campaign Summary Report with the
user_segment_breakdown
dimension:
GET <<server_url>>/backstage/api/1.0/demo-account/reports/campaign-summary/dimensions/user_segment_breakdown?start_date=2021-05-21&end_date=2021-05-27
{
...
"results": [
{
"id": 49190,
"data_partner_audience_id": "63235",
"partner_name": "Lotame",
"audience_name": "Entertainment",
"audience_description": "Those who have declared an interest in Entertainment or navigated to pages, read articles, uploaded photos, etc. about movies, music, television, video games, online games, celebrities and pop culture.",
"clicks": 189,
"impressions": 497022,
"visible_impressions": 86900,
"impressions_pct": 85.02,
"spent": 45.15,
"cpa_actions_num": 36,
"ctr": 0.038026485749121800,
"vctr": 0.217491369390103600,
"cpm": 0.09,
"vcpm": 0.52,
"cpc": 0.24,
"cpa": 1.25,
"cpa_conversion_rate": 19.047619047619047600,
"currency": "USD",
"cvr_uplift": null,
"cvr_uplift_confidence": null,
"cvr_uplift_weighted": null
},
{
"id": 48869,
"data_partner_audience_id": "2722",
"partner_name": "Lotame",
"audience_name": "Automobiles",
"audience_description": "Those who have declared an interest in Automobiles or navigated to pages, read articles, uploaded photos, etc. about Automobiles",
"clicks": 189,
"impressions": 490507,
"visible_impressions": 85571,
"impressions_pct": 83.91,
"spent": 45.15,
"cpa_actions_num": 36,
"ctr": 0.038531560201995100,
"vctr": 0.220869219712285700,
"cpm": 0.09,
"vcpm": 0.53,
"cpc": 0.24,
"cpa": 1.25,
"cpa_conversion_rate": 19.047619047619047600,
"currency": "USD",
"cvr_uplift": null,
"cvr_uplift_confidence": null,
"cvr_uplift_weighted": null
}
]
...
}
- Using the
id
values returned above, apply Marketplace Audience Targeting to campaign1234
:
POST <<server_url>>/backstage/api/1.0/demo-account/campaigns/1234/targeting/audience_segments
{
"collection": [
{
"collection": [
49190,
48869
],
"type": "INCLUDE"
}
]
}