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updatedAt: 2026-01-28T10:45:11.000Z
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# Welcome

<Callout icon="🔎" theme="default">
  ### To search for a topic:

  Press **⌘** + **K** (_Mac_) or **Ctrl** + **K** (_Windows_).
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# Overview

Welcome to the **Taboola** conversion tracking doc portal! 👋

Conversion tracking helps you measure outcomes, optimize campaigns, and build audiences. This portal contains everything you need to set up conversion **tracking** for **Realize**.

> 📘 Best practice: Track your conversions
>
> Conversion tracking is essential for measuring campaign success and driving better results. With conversion tracking, you can:
>
> * **See if Realize is driving results** - Monitor conversions that happen on your website after someone clicks on your campaigns
> * **Gain deeper insights** - View performance data for many different conversion types in the same report, providing detailed visibility into the actions users are taking on your website
> * **Optimize your campaigns** - Use conversion data to optimize bid strategies (e.g., Smart bidding), build lookalike audiences, and optimize towards the most relevant actions and important touchpoints
> * **Make data-driven decisions** - Track valuable actions such as purchases, leads, email signups, button clicks, and pageviews to understand what's working and what isn't
>
> For more information, see: [Tracking and Reporting Conversions](https://www.taboola.com/help/en/articles/10441527-tracking-and-reporting-conversions)

# Who should read these docs?

Any advertiser who needs to track conversions with **Taboola**.

# Not sure where to start?

Check out our [Tracking Overview](https://developers.taboola.com/pixel/docs/conversion-tracking-overview) for a list of available integrations.

# Is custom dev required?

Many methods require no code. When technical work is required, it will be clearly noted in the article.

Alright - let's get started!

> 📘 Need a Taboola account?
>
> To apply for an account, use <a href="https://www.taboola.com/contact" target="_blank">this form</a>.