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updatedAt: 2025-09-19T14:09:29.000Z
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# Manually set up Shopify events in Realize

> ❗️ Important
>
> Only use this method if you are unable to use the [Taboola Pixel app](https://developers.taboola.com/pixel/docs/conversion-tracking-for-shopify).

# Overview

Once you have installed the pixel using the <a href="https://apps.shopify.com/taboola-ads-pixel" target="_blank">Taboola Shopify App</a>, your store will begin passing conversions (*aka* events) to **Taboola**.

In order for **Taboola** to process these conversions, you need to set up matching conversions in **Realize**.

> 🚧 Best practice
>
> The [Taboola Pixel app](https://developers.taboola.com/pixel/docs/conversion-tracking-for-shopify) is the recommended method for setting up conversion tracking in Shopify.

# Setup

1. Open <a href="https://ads.realizeperformance.com/tracking" target="_blank">Realize</a>, and select the account (*top, left*) that you will use to track conversions.
2. In the sidebar (*left*), select `Tracking`.
3. You will need to add 7 conversions. The setup steps for each conversion are similar - but the specific settings are different. Refer to the pages that follow.

# What's next?

Once you have set up Shopify events in **Realize**, make sure to look at specific cases.

See: [Set up Shopify conversion tracking (via the app) > What's Next?](https://developers.taboola.com/pixel/docs/set-up-shopify-conversion-tracking-manually#whats-next)