What is Dynamic Creative

Taboola's Dynamic Creative (as in DCO: Dynamic Creative Optimization) automates real-time ad personalization. By implementing the Taboola Pixel, Dynamic Creative tracks on-site user behavior, such as product views and items added to a cart, then serves personalized ads based on each user's browsing history.

Higher click-through rates (CTR)

Dynamic ads featuring products that users have already shown interest in are significantly more engaging than generic advertising. By displaying items based on actual browsing behavior, DCO creates relevance that captures attention and drives clicks. Users are more likely to engage with ads that reflect their demonstrated preferences and needs.

Improved conversions

Personalized product recommendations remove friction from the purchase journey by reminding users of items they've considered. This timely relevance helps overcome decision hesitation and brings users back to complete their intended actions. By serving the right products to the right users at the right time, DCO significantly increases the likelihood of conversion.

Greater return on ad spend (ROAS)

By automatically optimizing ad creative for each individual user, DCO eliminates wasted impressions on irrelevant products. Every ad dollar works harder because you're showing high-intent products to qualified audiences. The combination of improved CTR and conversion rates directly translates to better campaign performance and more efficient use of your advertising budget.

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Is Dynamic Creative right for you?
DCO works best with sites around one million visitors per month and a product catalog of at least a hundred items. Contact your Taboola account manager to discuss whether Dynamic Creative or our standard pixel solution is the best fit for your business needs.

Before you start

Every pixel event must include your Taboola Account ID (also called Advertiser ID) as provided by Taboola.

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Unsure which Account ID?
If you are unsure which Account ID to use, contact your Taboola account manager.

Implementation methods

We offer two implementation methods:

Setup with Google Tag Manager (GTM) - This is the recommended path for a streamlined, code-free setup using our official template in the GTM gallery.
Setup with JavaScript API - This is for those who prefer a direct, code-based implementation on your website.

Whichever path you choose, completing the validation steps is essential to confirm that your pixel is firing correctly.

Guides

The following guides in this section will get you up and running with Dynamic Creative:

Google Tag Manager Setup

Code-free setup using our official GTM template. Recommended for most users.

JavaScript API Setup

Direct JavaScript implementation for developers who prefer code-based control.

Hashed Email Implementation

Learn how to implement SHA-256 email hashing for better user identification.

Validation & Testing

Verify your pixel is firing correctly and troubleshoot common issues.