--- updatedAt: 2025-08-27T01:02:02.000Z --- # S2S conversion tracking with Adjust # Overview If you are using **Adjust** as your **MMP (Mobile Measurement Partner)**, you can pass conversions to **Taboola** using server to server conversion tracking. 2 flows are supported: 1. **Your ads link directly to the App Store / Play Store**: This flow is easier to set up, but provides limited scope for conveying your campaign message. > See: [Adjust - Direct to App](https://developers.taboola.com/pixel/docs/adjust-direct-to-app) 2. **Your ads link to a custom Landing Page**: This flow is more complex, but allows you to convey your campaign message more effectively. > (For assistance with this flow, reach out to the **Taboola Support Team**.) > 📘 Unsure of which way to go? > > Consider starting with **Direct to App**, seeing as it is easier to set up. > 📘 Useful links > > Set up Taboola - Adjust Help Center