---
updatedAt: 2026-07-02T15:27:26.000Z
agentTools:
  projectIndex: https://developers.taboola.com/backstage-api/llms.txt
---

# Custom Conversion Columns

If you created your own [custom conversion rules](https://developers.taboola.com/backstage-api/docs/conversion-rule-quick-reference) using [Taboola Pixel](https://developers.taboola.com/backstage-api/docs/taboola-pixel-overview), you can include those custom metrics in your reports.

*Custom conversion columns* are covered in detail above, under the [Campaign Summary Report](https://developers.taboola.com/backstage-api/reference/campaign-summary-report). Refer to the following topics:

* [Custom Conversion Columns](https://developers.taboola.com/backstage-api/docs/custom-conversion-columns-revisited)
* [Metadata Object Schema](https://developers.taboola.com/backstage-api/docs/metadata-object-schema)
* [Row Object Schema](https://developers.taboola.com/backstage-api/docs/row-object-schema)

> 📘
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> To retrieve custom conversion columns, add `include_multi_conversions=true` to your request URL.